75 Years of Schumacher Packaging: Innovative Customer Event

Content-rich and forward-looking: The future of packaging in focus

Challenge / Approach

To celebrate its 75th anniversary (About us: Schumacher Packaging – from then until today), Schumacher Packaging, a family-run business and a leading manufacturer of paper-based packaging, organised an extraordinary customer event. The challenge was to create an event that would highlight the company’s heritage, dynamism, innovative strength and commitment to sustainability, while offering customers genuine added value. To achieve this, we created innovative content that communicated key corporate messages and sparked customers’ interest in sustainable technologies.

Implementation

With the motto “Unboxing the Future of Packaging” in mind, we developed a strategic content concept with clearly defined communication objectives.

We created a narrative arc to convey the company’s messages in a targeted and differentiated way, guiding guests from their arrival in the foyer of the event venue through the central highlight of the innovation exchange to the closing reception in the showroom.

Our goal was to introduce customers to innovations that could advance their business and support their transition to becoming more sustainable companies.

Highlights included teaser texts showcasing the strengths of the packaging specialist, sent to guests via the event app, as well as a forward-looking exhibition concept presenting selected technologies, products, and the company itself. Another highlight was a 360° video of the Multi-Mega plant in Greven.

The management team, developers of key future technologies and an AI showcased solutions for the future of packaging in an impressive exchange on innovation.