Communication for Greater Visibility
Using cleverly packaged content to speak on behalf of small and medium-sized enterprises
Challenge / Approach
Schumacher Packaging is one of Europe’s largest manufacturers of corrugated and solid-board packaging. This family-run business is experiencing rapid growth and is a pioneer in high-performance digital printing for corrugated packaging, which is the industry's most environmentally friendly printing process.
Until now, the company had received little public attention. The aim was to raise the company's profile among its stakeholders and showcase its innovative, sustainable and dynamic nature.
Implementation
The challenge was to move the company's media focus away from specialist topics and towards issues that are relevant to the broader public debate. We achieved this by implementing a targeted change in strategy:
- Agenda setting with a focus on major economic and political issues.
- Harnessing the dynamism and can-do attitude of the management team to position Schumacher Packaging as a key voice for small and medium-sized enterprises.
Our tactics: rapid responses and proactive CEO positioning.
By identifying and addressing relevant opportunities at an early stage, we have established the company as a leading voice in public debate. This has allowed us to communicate key messages on sustainability, climate neutrality and innovation effectively.
Our content guidelines were based on a strong corporate narrative and clear key messages, supported by traditional media relations to ensure a consistent media presence: https://www.klenkhoursch.de/se...
