AI LITERACY: Knowledge that takes you further

BEGINNER

This four-hour workshop offers an exciting and interactive introduction to the world of generative AI. It serves as a playground for anyone just starting out. Our experienced experts provide communications teams with a thorough understanding of generative AI, highlight specific ways in which it can be used in the day-to-day work of communications professionals, and teach AI novices how to use AI tools through concrete use cases.

WORKSHOP CONTENTS:

• Overview and use cases of leading AI models such as ChatGPT, Claude, Gemini, Perplexity and Midjourney
• Exploring secure AI platforms using Langdock
• How generative AI works, along with the opportunities, risks and ethical considerations involved in its use
• Practical Session I: Prompting 101
• Practical Session II: Interactive experimentation and testing of common AI tools using real-world application examples

ADVANCED

This 6-hour workshop is aimed at all teams wishing to boost their productivity and efficiency in the long term by creating their own bespoke AI assistants. We provide the necessary foundational knowledge to enable your team to independently build bespoke AI assistants and automate their specific workflows. In addition, we offer an insight into the possibilities and the necessary framework for the next step: the development of AI agents.

WORKSHOP CONTENTS:

• Optimising and automating communication workflows with assistants and AI agents
• Use cases for AI assistants and AI agents
• Technical framework for developing AI agents
• Practical exercise: Developing an AI assistant based on a real-world use case from the everyday work of communications professionals

MASTERCLASS

We offer bespoke solutions that are flexibly tailored to your objectives and requirements.

EXAMPLE: AI-POWERED CONTENT DEVELOPMENT FOR SOCIAL MEDIA

Together with your team, we’ll examine the entire content development process and demonstrate how generative AI can be integrated into it: from idea generation and editorial planning right through to the production of multimedia content, AI tools can provide support at every stage and contribute to a significant increase in efficiency. We’ll show you how it works and test the potential applications based on your specific use case.