Communication in the force fields of digitalization and transparency
The most important strategy boosters for corporate communications at present are digitalization and transparency. Their force fields highly impact our counseling and implementation.
Digitalization has accelerated communication and also democratized it. With digitalization, information has become both traceable and available in the last corners of the earth. It also creates a continued state of transparency and in doing so makes it obligatory in the competition for the trust of stakeholders.
Both boosters force corporate communications to deal with new tools and channels, new communication habits and demands as well as new networking dimensions.
The demand to ourselves: We use the constraints and chances of digitalization and transparency in a constructive and formative manner for our clients’ success – in all our 14 practices of strategic corporate communications.