Hirn (= head, brain, strategy)
We work on the basis of facts (research-based PR) and get a handle on problems through painstaking research. We fearlessly ask our clients questions, all the while contributing our independence and our broad knowledge to the strategic planning and management process, and thus preserving our view of the whole. On this strategic planning level we offer our clients comprehensive consultation with workshop modules or audits. We provide consultation from a critical distance, and we develop effective communication strategies.

Herz (= heart, creativity)
To us, the creative act and emotions are the heart chambers of the communication process. In our structured brainstormings (pacemaker sessions) we develop relevant and unusual ideas and campaign platforms. When developing differentiating messages, visualizing, and choosing the right media and instruments, we always look for the direct reference to the product, the sender, and the recipient.

Hand (= hand, execution)
In the execution of our ideas, we link the creative activities with the business goals in specific action plans. Our commitment to even little details in implementing, our systems and processes, as well as our internal knowledge management are decisive advantages for our clients. Management of the projects and campaigns is done via objectives and targets defined and agreed upon beforehand, with constant feedback through highly standardized and un-bureaucratic reporting as well as transparent budget tracking.